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Building strong brands by
  • Aaker, David A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pocket books, c1996
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 658.827 AAK-B.

Strategic brand management : building, measuring, and managing brand equity by
  • Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c
Availability: Items available for loan: Satyam Fashion Institute Library (1)Call number: 658.827 KEL-S.

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