Corporate communication : principles and practice
Jethwaney, Jaishri N.
Corporate communication : principles and practice - 2 nd. - New Delhi: SAGE, C 2018. - xxiii, 418 p.
Earlier edition: 2010. Includes index.
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
9789352806874
2018009031
Communication in management.
Communication in organizations.
Communication in management--India.
Communication in organizations--India.
HD30.3 / .J48 2018
658.45 / JET-C
Corporate communication : principles and practice - 2 nd. - New Delhi: SAGE, C 2018. - xxiii, 418 p.
Earlier edition: 2010. Includes index.
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
9789352806874
2018009031
Communication in management.
Communication in organizations.
Communication in management--India.
Communication in organizations--India.
HD30.3 / .J48 2018
658.45 / JET-C