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Corporate communication : principles and practice

By: Material type: TextTextPublisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2018Edition: 2 ndDescription: xxiii, 418 pContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789352806874
Subject(s): DDC classification:
  • 658.45 23 JET-C
LOC classification:
  • HD30.3 .J48 2018
Contents:
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library General Stacks NFIC 658.45 JET-C (Browse shelf(Opens below)) Available 01144-BMM
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library General Stacks NFIC 658.45 JET-C (Browse shelf(Opens below)) Available 01104-BMM
Design Books Design Books Satyam Fashion Institute Library Satyam Fashion Institute Library Reference NFIC R 658.45 JET-C (Browse shelf(Opens below)) Not For Loan 00876-BMM

Earlier edition: 2010.

Includes index.

Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.

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