MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01710cam a22004098i 4500 |
| CONTROL NUMBER |
|---|
| control field |
20381913 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SFI |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221110020013.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180301s2018 ii 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018009031 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789352806874 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD30.3 |
| Item number |
.J48 2018 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Edition number |
23 |
| Item number |
JET-C |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jethwaney, Jaishri N. |
| 9 (RLIN) |
1498 |
| TITLE STATEMENT |
|---|
| Title |
Corporate communication : |
| Remainder of title |
principles and practice |
| EDITION STATEMENT |
|---|
| Edition statement |
2 nd. |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi: |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
C 2018. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1806 |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Delhi, India ; |
| -- |
Thousand Oaks, California : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications India, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 418 p. |
| CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| GENERAL NOTE |
|---|
| General note |
Earlier edition: 2010. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term geographic name |
Communication in management. |
| 9 (RLIN) |
1775 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term geographic name |
Communication in organizations. |
| 9 (RLIN) |
2002 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term geographic name |
Communication in management |
| Geographic subdivision |
India. |
| 9 (RLIN) |
2003 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term geographic name |
Communication in organizations |
| Geographic subdivision |
India. |
| 9 (RLIN) |
2004 |
| LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Design Books |
| Koha issues (borrowed), all copies |
3 |
