Normal view MARC view ISBD view

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane.

Strategic brand management : building, measuring, and managing brand equity - 3rd ed. - New Delhi: Pearson, c - xxv, 714 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9788131719770

LCCN: 2011026834

Subjects--Topical Terms:
Brand name products--Management.
Brand name products--Management.--Europe

LC Class. No.: HD69.B7 / K449 2012

Dewey Class. No.: 658.827 / KEL-S

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

SATYAM FASHION INSTITUTE, NOIDA Affiliated to SNDT Women's University, Mumbai

Strategic brand management : building, measuring, and managing brand equity

SATYAM FASHION INSTITUTE, NOIDA
Affiliated to SNDT Women's University, Mumbai