Strategic brand management : (Record no. 11438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01014cam a2200301 a 4500 |
| CONTROL NUMBER | |
| control field | 16839979 |
| CONTROL NUMBER IDENTIFIER | |
| control field | SFI |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240806020007.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110623r20122008enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011026834 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| AUTHENTICATION CODE | |
| Authentication code | pcc |
| GEOGRAPHIC AREA CODE | |
| Geographic area code | e------ |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K449 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | KEL-S |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 130 |
| TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity |
| EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c |
| PHYSICAL DESCRIPTION | |
| Extent | xxv, 714 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 55 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term geographic name | Brand name products |
| Geographic subdivision | Europe |
| General subdivision | Management. |
| 9 (RLIN) | 131 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Design Books |
| Koha issues (borrowed), all copies | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Satyam Fashion Institute Library | Satyam Fashion Institute Library | General Stacks | 27/07/2020 | Amazon.in | 495.00 | IN-613/30-06-2020 | 2 | 658.827 KEL-S | 00995-BMM | 05/08/2024 | 05/08/2024 | 495.00 | 27/07/2020 | Design Books |