Image from Amazon.com
Image from OpenLibrary
The media of mass communication
Material type:
TextPublication details: New Delhi : Pearson, C 2015.Edition: 11th edDescription: xxxvi, 478 p. : ill. (some col.) ; 28 cmISBN: - 9780205029587
- 0205029582
- 302.23 23 VIV-M
- P90 .V53 2013
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Design Books
|
Satyam Fashion Institute Library | Satyam Fashion Institute Library Reference | NFIC | R 302.23 VIV-M (Browse shelf(Opens below)) | Not For Loan | 00866-BMM |
Browsing Satyam Fashion Institute Library shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| R 302.230 SAH-M Making news : | R 302.230 SHA-M Missing, half the story : | R 302.23 THU-C Communicating India's soft power : Buddha to Bollywood | R 302.23 VIV-M The media of mass communication | R 302.23 WIL-U Understanding media theory | R 302.231 DEW-N The new media handbook | R 302.231 DUA-P Profit with social media |
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
There are no comments on this title.