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Consumer behaviour and branding: concepts, readings and cases
Material type:
TextPublication details: New Delhi: Pearson, c 2013.Description: xxv, 607 p. : ill. (some col.) ; 27 cmISBN: - 9788131722367
- 0132186942 (pbk.)
- 658.834 KUM-C
- HF5415.33.E85 S65 2006
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
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Design Books
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Satyam Fashion Institute Library | Satyam Fashion Institute Library General Stacks | NFIC | 658.834 KUM-C (Browse shelf(Opens below)) | Available | 01003-BMM |
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| 658.83 LAT-M Marketing research : | 658.83 LUC-M Marketing Research | 658.834 BAT-C Consumer behaviour : | 658.834 KUM-C Consumer behaviour and branding: | 658.834 LOU-C Consumer Behaviour Concept And Application | 658.834 MAJ-C Consumer behaviour: | 658.834 SCH-C Consumer Behaviour |
Includes bibliographical references.
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