Brand positioning : strategies for competitive advantage

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Material type: Text

TextPublication details: Delhi: McGraw, c 2006.Edition: 2ndDescription: X-297 p. 24cmSubject(s):

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Design Books	Satyam Fashion Institute Library	Satyam Fashion Institute Library General Stacks	NFIC	658.827 SEN-B (Browse shelf(Opens below))	Not For Loan		00035

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Previous	658.827 COL-A Amul's India :	658.827 KAP-S Strtegic Brand Management	658.827 KEL-S Strategic brand management : building, measuring, and managing brand equity	658.827 SEN-B Brand positioning : strategies for competitive advantage	658.827 SHE-M Brand management: Principles and Practices	658.83 AKE-M Marketing Research	658.83 LAT-M Marketing research :	Next