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Public relations Edward L. Bernays

By: Material type: TextTextPublication details: New York Snowball Publishing c2012Description: 374 p : illustrations ; 22 cmISBN:
  • 9781607966029
Subject(s): DDC classification:
  • 300 BER-P
Contents:
pt. I. Strategic public relations, public values, and cultural identity : overview -- pt. II. Grassroots influence and community engagement -- pt. III. Cultural, national and global issues -- pt. IV. Organizational polices and public issues -- pt. V. Public opinion and networks, public sphere, and agenda building -- pt. VI. Strategic public relation : organizational roles and functions.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Media Books Media Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 300 BER-P (Browse shelf(Opens below)) Available 02695-BMM
Media Books Media Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 300 BER-P (Browse shelf(Opens below)) Available 02694-BMM
Media Books Media Books Satyam Fashion Institute Library Satyam Fashion Institute Library Mass Media 300 BER-P (Browse shelf(Opens below)) Available 01768-BMM

Includes bibliographical references.

pt. I. Strategic public relations, public values, and cultural identity : overview -- pt. II. Grassroots influence and community engagement -- pt. III. Cultural, national and global issues -- pt. IV. Organizational polices and public issues -- pt. V. Public opinion and networks, public sphere, and agenda building -- pt. VI. Strategic public relation : organizational roles and functions.

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