Consumer behaviour and branding: concepts, readings and cases

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Material type: Text

TextPublication details: New Delhi: Pearson, c 2013.Description: xxv, 607 p. : ill. (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Design Books	Satyam Fashion Institute Library	Satyam Fashion Institute Library General Stacks	NFIC	658.834 KUM-C (Browse shelf(Opens below))	Available		01003-BMM

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SATYAM FASHION INSTITUTE, NOIDA Affiliated to SNDT Women's University, Mumbai