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Corporate communication : principles and practice

By: Material type: TextTextPublisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2018Edition: 2 ndDescription: xxiii, 418 pContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789352806874
Subject(s): DDC classification:
  • 658.45 23 JET-C
LOC classification:
  • HD30.3 .J48 2018
Contents:
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
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Earlier edition: 2010.

Includes index.

Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.

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