Corporate communication : principles and practice
Material type:
TextPublisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2018Edition: 2 ndDescription: xxiii, 418 pContent type: - text
- unmediated
- volume
- 9789352806874
- 658.45 23 JET-C
- HD30.3 .J48 2018
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
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Design Books
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Satyam Fashion Institute Library | Satyam Fashion Institute Library General Stacks | NFIC | 658.45 JET-C (Browse shelf(Opens below)) | Available | 01144-BMM | |
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Design Books
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Satyam Fashion Institute Library | Satyam Fashion Institute Library General Stacks | NFIC | 658.45 JET-C (Browse shelf(Opens below)) | Available | 01104-BMM | |
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Design Books
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Satyam Fashion Institute Library | Satyam Fashion Institute Library Reference | NFIC | R 658.45 JET-C (Browse shelf(Opens below)) | Not For Loan | 00876-BMM |
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| 658.406 GHO-B Business books: | 658.42 GOP-C Crash : | 658.45 BOO-W What more can I say? : | 658.45 JET-C Corporate communication : principles and practice | 658.45 JET-C Corporate communication : principles and practice | 658.45 KUM-I Integrated marketing communication | 658.45 MIS-C Communication in a globalised world : |
Earlier edition: 2010.
Includes index.
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
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